What if your UX researcher understood the invisible weight your users carry?

PhD Anthropologist. Mother. Emotional Strategist. I don't segment my life I integrate it to create something whole

Hi,I'm Ranjeeta


UX Researcher · Anthropologist · Emotional Strategist


With a PhD in Anthropology and years of immersive fieldwork, I specialize in decoding the emotional and cultural layers behind user
behavior. I bring deep listening, systemic empathy, and strategic clarity to every project.


From research to product strategy, I help teams see what users aren’t saying and build experiences that truly serve human needs.


Let’s design for the messy middle where emotion, behavior, and systems collide.

I don’t segment my life I integrate it to create something whole.


Portfolio

Selected Work

How can we build systems that respects complex Identities?


A UX case study on designing inclusive services for culturally hybrid users through immersive ethnographic research and participatory co-design.

Inclusion & Governance



Organic Framing! At What Cost?


A human-centered design case study aligning public policy, ritual rhythms, and ecological wisdom in Sikkim’s organic farming systems.

Agriculture & Resilience



Reserved. Elected. Silenced?



What good is a seat at the table if no one helps you speak?


A civic UX case study designing for trust, onboarding, and visibility with first-time elected women leaders in rural India.

Governance

Siva Prasad Rambhatla


Former Honorary Professor, Centre for Digital Learning, Training and Resources (CDLTR),

Professor Anthropology, University of Hyderabad,


"She is academically well-trained and highly skilled in ethnographic and qualitative research. I strongly recommend her for any position aligned with her qualifications. She is an excellent team member and equally capable of conducting research independently or collaboratively.”
Prof. Siva Prasad Rambhatla, Former Professor of Anthropology, University of Hyderabad

Her ability to form instant rapport with people from diverse backgrounds is remarkable. She is kind-hearted and courageous, never shying away from taking risks. Her presence makes team projects exciting. I endorse her anthropological skills — from independent and team fieldwork to deep empathy and an adventurous spirit — as an asset to any organization.”
Gomathy Kn, Anthropologist

Anthropologist, Content Manager, Social Media Marketer

“I enjoyed studying alongside Ranjeeta during our Integrated Master’s in Anthropology at the University of Hyderabad, where her dedication to ethnographic research truly stood out. She brings a rare blend of intellectual curiosity and deep empathy to her work. These qualities make her both a thoughtful researcher and a compassionate colleague. I’m confident she’ll bring immense value to any academic or research setting.”
Dr. Anakha Ajith (Ph.D), Anthropologist & Content Manager

CIBC | Veteran

“She wasn’t just solving problems; she was quietly researching them. Her ability to synthesize insights, communicate clearly, and understand both user frustration and institutional processes makes her incredibly well-suited for research roles, especially in UX and service design. With her background in anthropology and her growing interest in inclusive design, Ranjeeta is someone who bridges people, systems, and empathy with clarity and intent. I’m confident she’ll thrive in any team focused on thoughtful research, financial inclusion, or customer-centered innovation.”
Rishabh Jung Rijal, CIBC

Human Factors, UX Research & Data Analytics | Leveraging data to drive business growth and user-centered design

“I had the opportunity to study and collaborate with Ranjeeta for five years, and I can confidently say she brings a great combination of intellectual depth, dedication, and empathy to everything she does. Her research skills are commendable — she approaches every problem with curiosity, academic vigour, and a deep respect for people’s lived experiences. Whether we were working on field assignments or group projects, Ranjeeta was always among the ones who took initiative, led with clarity, and ensured everyone felt heard and included. She’s not only an amazing researcher but also a thoughtful and reliable teammate who knows how to manage work and people with grace. I have no doubt she’ll bring immense value to any team she’s part of.”
Prathyusha Subraveti, UX Research & Data Analytics Professional

Engaged in Ethnographic and Qualitative Research with businesses , I bring holistic insights to businesses from perspectives of the customers/people they cater to.

“Ranjeeta brings a blend of grounded empathy, zealousness to learn, and a deep curiosity about the world. Her ability to connect ideas across disciplines and remain focused on ethical, human-centred inquiry is what sets her apart. I’m confident she would bring the same integrity and insight to the professional space she engages with.”
Ram R Bhupathiraju, Ethnographic & Qualitative Researcher

Independent Researcher

“Ranjeeta is an empathetic person with specialization in qualitative research, storytelling and will fit right into participatory design work which looks at how inclusive systems operate and are understood by users at the margin. I am always astounded to the levels of empathy she brings to our friendship and will wish her a lot of success for any role that she is being selected for.”
Abir Lal Mazumder, Independent Researcher